FAQ
When was the New Cow Winery established?
The New Cow Winery was founded in 2001.
How old are the winery's grapevines, and what grape varieties are grown there?
The winery's grapevines are generally around 25 years old, and the primary varieties cultivated include Cabernet Sauvignon, Merlot, Cabernet Gernischt, Italian Riesling, and Marselan.
Where is the winery located?
Xinniu Winery is situated at No. 1001, National Highway 110, Zhenbeibao Town, Xixia District, Yinchuan City, Ningxia. It is centrally located within the Eastern Foothills of Helan Mountain wine region and is adjacent to the Zhenbeibao Western Film Studios—the filming location for the movie *A Chinese Odyssey*.
What is the classification ranking of New Bull Winery?
In 2021, New Bull Winery was designated a "Third-Growth Winery" within the Ningxia Helan Mountain East Foothill Wine Region classification system. There are only 15 Third-Growth wineries nationwide.
What is the total area of New Bull Winery, and what is its annual wine production?
New Bull Winery covers an area of 680 mu, with an annual wine production ranging between 260 and 300 tons.
What are the wine brands produced by Xinniu Winery?
Xinniu Winery produces a wide variety of wine brands; currently, the four most well-known brands sold across online platforms are "Zongqing," "Haowang," "Leiguangxin," and "Pulanduo."
What is the brand positioning of the products currently on sale?
**Pulanduo:** Represents fashion and innovation, serving as our key tool for engaging with young consumers. It also acts as the key to establishing trust between us and our customers; this particular wine is primarily focused on driving sales volume. **Leiguangxin:** Embodies traditional winemaking craftsmanship and quality. One of its wines was awarded the Consumer Gold Medal at the 15th Asian Wine Quality Competition. Its sales performance has consistently been strong. **Haowang:** Deeply rooted in the local culture of Ningxia, it tells the story of this unique land. At the 32nd Concours Mondial de Bruxelles in 2025, a Haowang wine was awarded the Grand Gold Medal. **Zongqing:** Conveys the lifestyle attitude inspired by wine. It is a heritage brand of our winery, Xinniu, and has garnered numerous domestic and international awards over the years.
What major awards have the winery's wines received?
The "Zongqing" brand has won numerous major awards, specifically: In 2017, the "2014 Zongqing Cabernet Sauvignon Oak-Aged Dry Red" was awarded a Grand Gold Medal at the Concours Mondial de Bruxelles; In 2023, the "2017 Zongqing Cabernet Sauvignon Oak-Aged Dry Red" received a Grand Gold Medal at the China (Ningxia) Helan Mountain East Foothill International Wine Competition; In 2023, the "2017 Zongqing Cabernet Sauvignon Oak-Aged Dry Red" was awarded a Grand Gold Medal at the (Xinjiang · Changji) "Belt and Road" International Wine Competition; Regarding the "Haowang" brand: in 2025, the "2022 Haowang Cabernet Sauvignon Cellar-Reserve Dry Red Wine" won a Grand Gold Medal at the 32nd Concours Mondial de Bruxelles; Regarding the "Leiguangxin" brand: in 2025, the "2020 Leiguangxin Cabernet Sauvignon Dry Red Wine" received a Consumer Gold Medal at the 15th Asian Wine Quality Competition;